Coverage and mentions spanning my work in e-commerce marketing, customer strategy, analytics, and startup leadership.
Art of the Pivot Episode #11: Strengthening a Customer-First Mindset with Zulily Video interview discussing the pivot to refocus Zulily's brand and acquisition strategy around its core Mom customer.
Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom's Job Interview with Retail TouchPoints on why we broadened the definition of "Mom" to be more inclusive and how that shaped marketing and product decisions.
How Zulily Balances Friction And Security To Make eCommerce Sticky PYMNTS coverage on balancing authentication friction with e-commerce conversion, including perspectives from Zulily's approach to member engagement.
Zulily Tests Subscriptions With Teacher Program Coverage of Zulily's subscription experiment targeting teachers, an early test of recurring engagement beyond flash sales.
Tech Moves: Impinj president to depart; Zulily's new CMO; 'Gears of War' studio head leaving; and more GeekWire announcement of my appointment as CMO at Zulily.
Porch.com beefs up team with former Microsoft, zulily and RedEnvelope execs Inman coverage of my hire at Porch Group alongside other senior hires from Microsoft and zulily.
A CMO's View: Porch's CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network Video feature on analytics-driven decision making at Porch Group, discussing how data and analytics underpinned strategy across the home services marketplace.
Data and analytics at speed (my time at Zulily) MarTech profile referencing the analytics culture built during the early Zulily years and its influence on subsequent roles.
Managerial Discretion and the Economic Determinants of the Disclosed Volatility Parameter for Valuing ESOs Columbia Business School research paper on stock option valuation, citing data and analysis I contributed as part of my finance research.
A Volatile Brew Forbes coverage on stock option valuation debates, referencing research I was involved with at Vanderbilt's Owen Graduate School of Management.
New rules could affect stock option valuations by Stella Hopkins, Charlotte Observer Charlotte Observer article on regulatory changes impacting how companies value employee stock options, featuring research I contributed to.